TERMS OF SERVICE

Bridzia Sdn Bhd
Effective Date: 1 June 2026  |  Last Updated: 1 June 2026

1. Acceptance of Terms

These Terms of Service (“Terms”) form a binding agreement between Bridzia Sdn Bhd (Company No. 201201018441), a company incorporated in Malaysia with its registered office at VO-579, Levels 15-19, Boutique Office 1 (B01-C), Menara 2, No. 3 Jalan Bangsar, KL Eco City, 59200 Kuala Lumpur, Malaysia (“Bridzia”, “we”, “our”, or “us”), and the individual or entity (“Customer”, “You”, or “Your”) accessing or using the Bridzia messaging platform and related services (the “Service”).

By accessing, registering for, or using the Service, you confirm that you have read, understood, and agree to be bound by these Terms, our Privacy Policy, and any additional terms referenced herein. If you do not agree, you must not access or use the Service.

If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms.

2. Definitions

  • “WhatsApp Business Platform” means the messaging infrastructure operated by Meta Platforms, Inc. (“Meta”), accessed via the WhatsApp Cloud API or On-Premises API.
  • “WABA” means a WhatsApp Business Account registered by You with Meta and connected to the Service.
  • “End User” means an individual who exchanges messages with You via the WhatsApp Business Platform through the Service.
  • “Customer Data” means all data, content, and information You upload, submit, or transmit through the Service, including End User data.
  • “Subscription” means a paid or trial plan giving You access to the Service for a defined period.
  • “Message” means any communication transmitted via the Service, including but not limited to text, media, templates, and interactive messages.

3. Description of Service

Bridzia provides a multi-tenant software-as-a-service platform that enables businesses to:

  • Connect their WABA to the Service via Meta’s Embedded Signup flow.
  • Send and receive messages on the WhatsApp Business Platform.
  • Create, submit, and manage WhatsApp message templates.
  • Manage End User contacts, opt-in consent, and conversation history.
  • Configure automated workflows, chatbots, and broadcast campaigns subject to Meta’s policies.
  • Generate analytics and reports on messaging activity.

Bridzia is registered with Meta as an Independent Tech Provider. The Service operates by integrating with the WhatsApp Cloud API and is subject to Meta’s availability, pricing, and policies.

4. Account Registration

To use the Service, You must register for an account with accurate, current, and complete information. You are responsible for maintaining the confidentiality of Your account credentials and for all activity that occurs under Your account. You agree to notify us immediately of any unauthorised use.

You must complete Meta’s Business Verification and connect a verified WABA to use messaging features. Account activation is subject to Meta’s approval of Your business.

5. Eligibility

You represent that You: (a) are at least eighteen (18) years old and have the legal capacity to enter into binding contracts; (b) are not prohibited from receiving the Service under the laws of Malaysia or any other applicable jurisdiction; and (c) will use the Service in compliance with all applicable laws and Meta’s policies.

6. Acceptable Use

You agree not to use the Service to:

  • Send unsolicited messages (spam), bulk marketing to recipients who have not opted in, or messages that violate the WhatsApp Business Messaging Policy.
  • Transmit content that is illegal, fraudulent, defamatory, obscene, hateful, threatening, harassing, or that infringes third-party intellectual property rights.
  • Distribute malware, viruses, or any code intended to disrupt, damage, or gain unauthorised access to systems.
  • Impersonate any person or entity, or misrepresent Your affiliation with any person or entity.
  • Collect, harvest, or scrape personal data of End Users beyond what is necessary for legitimate communication.
  • Use the Service for any activity that infringes Meta’s Platform Policies, WhatsApp’s Commerce Policy, or the WhatsApp Business Messaging Policy.
  • Reverse engineer, decompile, or otherwise attempt to extract the source code of the Service.
  • Resell, sublicense, or commercialise the Service without our prior written consent.

7. WhatsApp Business Platform Compliance

Your use of the Service is subject to and conditional upon Your continuous compliance with the policies published by Meta, including without limitation:

In particular, You shall:

  • Obtain valid, explicit opt-in consent from each End User before sending marketing, utility, or authentication template messages, in accordance with WhatsApp’s opt-in requirements. Pre-checked boxes, inherited SMS consent, and inferred consent are not acceptable.
  • Maintain an auditable record of opt-in consent, including timestamp, method, and source.
  • Submit message templates for Meta’s approval before use, and use approved templates only for the category in which they were approved.
  • Honour opt-out requests from End Users promptly (within twenty-four (24) hours) and cease further messaging to opted-out End Users.
  • Not exceed messaging tier limits or quality thresholds set by Meta.
  • Not transmit prohibited content as defined by Meta.

Meta may suspend or terminate Your WABA, restrict Your messaging rights, or block templates without notice. Bridzia is not responsible for any such actions taken by Meta.

8. Subscription, Fees, and Payment

Access to the Service is provided on a subscription basis. Subscription plans, features, and fees are published on our website at https://bridzia.com.my/pricing and may be updated from time to time.

  • Subscription fees are billed in advance on a monthly or annual basis as selected.
  • Payment is due upon invoice and processed via our designated payment processor.
  • All fees are exclusive of Service Tax (SST), VAT, GST, or other applicable taxes, which are Your responsibility.
  • Meta’s WhatsApp messaging charges are billed by Meta directly to Your WABA and are separate from Bridzia’s subscription fees.
  • Subscription fees are non-refundable except as expressly stated in these Terms or required by law.
  • Late payment may result in suspension of the Service after seven (7) days’ written notice.
  • We may modify subscription fees with at least thirty (30) days’ written notice, which will take effect at Your next renewal.

9. Free Trial

We may offer a free trial of the Service. Trial access is provided “as is”, may be limited in functionality or duration, and may be terminated by us at any time. At the end of the trial, You must subscribe to a paid plan to continue using the Service.

10. Intellectual Property

The Service, including all software, content, designs, logos, trademarks, and documentation, is the exclusive property of Bridzia or its licensors and is protected by intellectual property laws.

We grant You a non-exclusive, non-transferable, revocable licence to access and use the Service in accordance with these Terms during Your active Subscription.

No rights are granted by implication, estoppel, or otherwise. We reserve all rights not expressly granted herein.

11. Customer Data

You retain all rights, title, and interest in Customer Data. By using the Service, You grant Bridzia a worldwide, non-exclusive, royalty-free licence to access, process, store, transmit, display, and back up Customer Data solely for the purpose of providing and improving the Service.

You represent and warrant that You have all necessary rights, consents, and authorisations to upload Customer Data to the Service and to authorise Bridzia’s processing as described herein.

Bridzia processes End User personal data as a data processor on Your behalf, in accordance with Our Privacy Policy and the Data Processing Addendum (“DPA”) entered into between You and Bridzia. You act as the data controller in respect of End User data.

12. Service Availability

We use commercially reasonable efforts to maintain a target Service availability of ninety-nine point five percent (99.5%) measured monthly, excluding scheduled maintenance and Force Majeure events.

We do not warrant that the Service will be uninterrupted, error-free, or completely secure. The Service depends on third-party infrastructure including Meta’s WhatsApp Business Platform, and may be affected by issues outside Our reasonable control.

We may perform scheduled maintenance with reasonable advance notice. We may suspend the Service immediately and without notice if necessary to address a security threat, comply with law, or prevent material harm.

13. Suspension and Termination

You may terminate Your Subscription at any time by cancelling through Your account dashboard or by written notice. Termination takes effect at the end of the then-current billing period; no pro-rata refund is provided.

We may suspend or terminate Your access to the Service immediately if You:

  • Materially breach these Terms and fail to cure within seven (7) days of written notice.
  • Engage in conduct that violates Meta’s policies, applicable law, or that creates a security or reputational risk.
  • Fail to pay fees when due.
  • Become insolvent, file for bankruptcy, or enter liquidation.

Upon termination, Your right to use the Service ceases immediately. We will, upon Your written request within thirty (30) days of termination, provide a reasonable export of Customer Data, after which We may delete it. Provisions that by their nature survive termination (including IP, indemnification, liability limits, governing law) shall remain in effect.

14. Disclaimers

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE MAXIMUM EXTENT PERMITTED BY LAW, BRIDZIA DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

WE DO NOT WARRANT THAT THE SERVICE WILL MEET YOUR REQUIREMENTS, BE UNINTERRUPTED, ACCURATE, SECURE, OR ERROR-FREE, OR THAT ANY DEFECTS WILL BE CORRECTED. ANY MATERIAL DOWNLOADED OR OBTAINED THROUGH THE SERVICE IS USED AT YOUR OWN RISK.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, BRIDZIA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICE.

OUR TOTAL AGGREGATE LIABILITY UNDER THESE TERMS, FOR ANY AND ALL CAUSES OF ACTION COMBINED, SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU TO BRIDZIA IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

Nothing in these Terms excludes liability that cannot be excluded under applicable law, including liability for death or personal injury caused by negligence, fraud, or wilful misconduct.

16. Indemnification

You agree to indemnify, defend, and hold harmless Bridzia, its directors, officers, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or related to:

  • Your breach of these Terms or Our Privacy Policy.
  • Your violation of Meta’s policies or any applicable law.
  • Your Customer Data or messages You transmit through the Service.
  • Claims by End Users relating to Your use of the Service.
  • Your infringement of any third-party intellectual property or privacy right.

17. Confidentiality

Each party shall treat as confidential any non-public information of the other party (“Confidential Information”) disclosed under these Terms, including business plans, pricing, technical information, and security details. Confidential Information may be used solely to perform under these Terms and may not be disclosed except to personnel and advisors who need to know and are bound by equivalent confidentiality obligations.

This obligation does not apply to information that: (a) is or becomes publicly available without breach; (b) was already known to the receiving party; (c) is received from a third party without restriction; or (d) is independently developed.

18. Compliance with Laws

Both parties shall comply with all applicable laws and regulations in the performance of these Terms, including the PDPA, anti-spam, consumer protection, export control, and anti-bribery laws.

19. Force Majeure

Neither party shall be liable for any failure or delay in performance (other than payment obligations) due to causes beyond its reasonable control, including acts of God, war, terrorism, civil unrest, pandemic, government action, internet or telecommunications failure, or third-party service disruption.

20. Governing Law and Jurisdiction

These Terms are governed by and construed in accordance with the laws of Malaysia. The parties submit to the exclusive jurisdiction of the courts of Kuala Lumpur, Malaysia, in respect of any dispute, controversy, or claim arising out of or in connection with these Terms.

21. Dispute Resolution

Before initiating any legal proceeding, the parties shall first attempt in good faith to resolve any dispute through written notice and discussion at a senior management level for a period of thirty (30) days. If unresolved, either party may refer the dispute to mediation under the rules of the Asian International Arbitration Centre (AIAC). Failing settlement, the dispute may be referred to court as provided in Section 20.

22. Assignment

You may not assign or transfer these Terms or any rights hereunder without Our prior written consent. We may assign these Terms in connection with a merger, acquisition, corporate restructuring, or sale of substantially all of Our assets.

23. Modifications

We may modify these Terms from time to time. Material changes will be notified to You by email or in-app at least thirty (30) days before they take effect. Your continued use of the Service after the effective date of changes constitutes acceptance. If You do not agree to the changes, You must stop using the Service before the effective date.

24. Severability

If any provision of these Terms is held invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect, and the invalid provision shall be modified to the minimum extent necessary to be valid and enforceable while preserving the parties’ intent.

25. Waiver

No failure or delay by either party in exercising any right under these Terms shall constitute a waiver. Any waiver must be in writing and signed by the waiving party.

26. Entire Agreement

These Terms, together with the Privacy Policy, Data Processing Addendum, and any order forms or pricing schedules, constitute the entire agreement between the parties and supersede all prior negotiations and agreements relating to the Service.

27. Contact Information

For questions about these Terms, please contact:

Bridzia Sdn Bhd
VO-579, Levels 15-19, Boutique Office 1 (B01-C), Menara 2, No. 3 Jalan Bangsar, KL Eco City, 59200 Kuala Lumpur, Malaysia
Email: legal@bridzia.com.my
Phone: +603-2774 5234

— End of Terms of Service —