Frequently asked questions

We audit your current stack, map every integration it depends on, and define the technical architecture before the build starts. What that includes depends on the work: a replatform gets a full URL mapping and 301 redirect plan so existing rankings and backlinks carry over; a loyalty program gets its earn and redeem economics modelled against your actual margin structure; search work starts by baselining your current visibility in Google Analytics 4 and Search Console. The output is a scope and a timeline you can hold us to.

In sprints, with staging environments so you review at every milestone rather than at the end. You see testable builds as they land, not a reveal on launch day.

It depends on the service. A standard Adobe Commerce B2C rebuild runs three to five months depending on integration complexity, and B2B builds with custom quoting or pricing logic run longer. A Shopify Plus migration is typically six to ten weeks. A mobile app runs three to five months from design through to app store approval. Search and AI visibility work behaves differently — the horizon there is three to six months before movement is meaningful, so we scope those as six-to-twelve-month engagements rather than as projects with an end date. Exact timelines are confirmed after discovery.

Access and decisions, mostly. Search and AI visibility work needs Google Analytics 4, Google Search Console, Google Business Profile where it applies, and a way into your CMS. Where we cannot be given those directly, the alternative is someone on your side with time set aside to apply the technical changes we specify. Email and campaign work needs far less: we produce it, and you approve it before anything goes live.

We do, in most cases. Search content is ours from research through to publication: written against EEAT standards and pushed into your CMS ourselves where we hold the access to do it, within whatever scope was agreed. Email campaigns are the same arrangement — our copy, our design, our automation logic, nothing live until you have signed it off. Interface design is drawn to your brand rather than fitted to a template.

Bridzia is based in Kuala Lumpur, Malaysia, at KL Eco City on Jalan Bangsar. We work with retail and FMCG brands across Asia. Malaysia is where the company is located; Asia is where our clients are.

Three, in depth: Adobe Commerce (Magento), Shopify Plus, and WooCommerce. We have deliberately stayed narrow rather than claiming to cover every platform on the market. Fourteen years on Adobe Commerce means we have already solved the problems most agencies are still discovering, and staying narrow is what makes that depth possible on the other two as well.

WOW Sync is Bridzia’s own marketplace synchronisation technology. It gives you one-click sync of products, pricing, inventory, and orders across the major marketplaces — Shopee, Lazada, and TikTok Shop — and it works across Adobe Commerce, Shopify Plus, and WooCommerce builds. It came out of exactly the kind of long engagement we tend to have: a problem encountered on client work, solved properly, then reused. Thunder Match Technology used it to unify inventory across ERP/SAP, their webstore, and their brick-and-mortar stores.

A specific search ranking, or a recommendation from an AI assistant. No agency can honestly guarantee either — both sit behind algorithms nobody outside those companies controls. What we will commit to is disciplined, evidence-led execution and month-by-month reporting you can check the numbers against. The second thing we will not do is tell you a bigger build is necessary when a lighter one fits. Adobe Commerce earns its complexity at a certain scale and not before, and that is a discovery conversation rather than a sales one.

WooCommerce is generally the most cost-effective of the three to build and host, though ongoing maintenance needs are higher than Shopify Plus since you own the hosting and security stack. We'll give you a clear cost comparison during discovery based on your requirements.

A standard B2C rebuild runs 3–5 months depending on integration complexity; B2B builds with custom quoting/pricing logic can run longer. We scope exact timelines during discovery.

Retainer-based maintenance covering security patching, performance monitoring, incremental feature development, and priority bug fixes, with defined SLA response times.

Search visibility is a compounding effort — meaningful shifts typically take three to six months of consistent execution, which is why we recommend engagements of at least six to twelve months.

A responsive website covers browsing and checkout, but apps add capabilities a browser can't — push notifications, offline access to key features, and materially faster repeat-purchase flows, which matter once you're focused on customer retention rather than just acquisition.

Loyalty CRM is specifically about structured retention mechanics — points, tiers, vouchers, and rewards. EC Intelligence covers the broader email marketing automation, on-site personalisation, and behavioural analytics layer. Many clients run both together, since loyalty data feeds directly into personalised campaigns.

Loyalty CRM is the underlying points/tiers/rewards structure; gamification is the layer of game mechanics — spin-to-win, challenges, collection sets — built on top of it to keep members actively engaged rather than just accumulating and redeeming points. Most clients run them together.

Traditional SEO optimises your site to rank in standard search engine results and drive clicks. GEO (Generative Engine Optimisation) optimises your brand's presence so AI models like ChatGPT and Gemini actively recommend you in their generated answers. Both work together, not as replacements for each other.

No agency can honestly guarantee a specific ranking or AI mention, since both depend on algorithms outside anyone's direct control. We commit to rigorous, data-driven execution and transparent month-over-month tracking toward your visibility goals.