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Bridzia

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EC Intelligence — Marketing Automation Built on Customer Behaviour

Understanding your customers is the key to unlocking online sales growth. EC Intelligence automates personalised email campaigns, on-site content, and behavioural analytics so your marketing responds to what each customer actually does — not a one-size-fits-all blast.

Talk to an EC Intelligence Specialist

The problem, and how we solve it

Generic email blasts and static homepage banners leave revenue on the table — customers respond far better to content and offers relevant to their own browsing and purchase history. EC Intelligence automates that personalisation across email, popups, banners, and product recommendations, driving up conversion rate and retention without manual campaign-by-campaign effort.

Capabilities

What we do

  • Email marketing automation

    abandoned cart flows, post-purchase sequences, win-back campaigns, and newsletters, built and automated end-to-end

  • On-site personalisation

    dynamic product recommendations, personalised banners and popups based on browsing behaviour

  • Customer segmentation & analytics

    behavioural analytics to identify high-value segments and the channels driving actual conversions

  • Automated purchase funnel

    triggered, personalised content at each stage from first visit to repeat purchase

  • A/B testing & optimisation

    testing subject lines, content, and offers to continuously improve campaign performance

  • Integration with Loyalty CRM

    using loyalty and purchase data to power smarter, more targeted automation

How we work

Our process

A four-stage delivery model, with review checkpoints you actually see.

  1. Audit & strategy

    review your current customer data, email performance, and personalisation gaps

  2. Build automation flows

    set up triggered email sequences, on-site personalisation rules, and segmentation logic

  3. Launch & test

    phased rollout with A/B testing on key campaigns

  4. Optimise

    ongoing analysis and refinement based on conversion and retention data

FAQ

Common questions

Straight answers to what prospective clients ask us most.

It's our marketing automation and personalisation service — automated email marketing (abandoned cart, win-back, newsletters), on-site personalisation (recommendations, banners, popups), and the customer behaviour analytics that power both.

EC Intelligence is about automated marketing communication and personalisation; Loyalty CRM is about the structured rewards program itself (points, tiers, vouchers). They integrate closely — loyalty data often powers more targeted EC Intelligence campaigns.

It integrates with Adobe Commerce, Shopify Plus, and WooCommerce stores, pulling customer and order data to power segmentation and automation.

Yes, this is one of the most common and highest-ROI flows we build, typically alongside post-purchase and win-back sequences.

Yes, our team handles copywriting, design, and the automation logic — you review and approve before anything goes live.

Using browsing and purchase behaviour to drive dynamic product recommendations, targeted banners, and popups tailored to each visitor segment rather than showing the same content to everyone.

Results vary by starting point, but clients typically see measurable conversion and retention improvements within the first 2–3 months as automation flows and segmentation mature.

Yes, ongoing reporting covers email performance (open/click/conversion rates), on-site personalisation impact, and overall contribution to conversion rate and retention.

Get started

Talk to an EC Intelligence Specialist

Tell us where you are and what you are trying to reach. We will come back within one working day.

Other services

What you are trying to achieve, and anything already in place.

We reply within one working day.