Past project
Thunder Match Technology
WOW Sync connected Thunder Match Technology's ERP/SAP, webstore, stores, and major marketplaces so product, price, inventory, and order updates happened once — not channel by channel.
Snapshot
At a glance
- Client
- Thunder Match Technology
- Industry
- Multi-channel Retail
Results
Headline numbers
- 1-click sync
- of products, pricing, inventory, and orders across all major online marketplaces
- Up to 3×
- reduction in manpower cost for multi-channel order management
- Unified inventory
- across ERP/SAP, webstore, and brick-and-mortar stores
The challenge
TMT was managing product listings, pricing, inventory, and orders separately across its webstore, physical stores, and multiple online marketplaces — with ERP/SAP and POS systems sitting apart from all of them. Every new listing, price change, or stock update had to be repeated channel by channel, which ate into manpower and left real-time inventory accuracy to chance.
The solution
Bridzia connected TMT's ERP/SAP, webstore, brick-and-mortar stores, and major online marketplaces through WOW Sync, our marketplace integration platform:
1-click product & order sync
product data, pricing, and inventory push out to every connected marketplace from a single update, with orders flowing back in automatically
Smart order routing
orders route to the warehouse or the next-best store to fulfil from, rather than defaulting to one fixed location
Pooled inventory visibility
available stock across warehouse and store locations is grouped into a single view, maximising what's sellable at any given moment
ERP/POS integration
inventory data from ERP/SAP and in-store POS systems feeds into the same sync layer, so every channel reflects the same numbers
The results
Listing and updating products across every major marketplace dropped from a repeated, channel-by-channel task to a single update through WOW Sync. Smart order routing and pooled inventory visibility meant stock sitting in one store or warehouse could fulfil demand from another channel, instead of each location’s inventory being siloed. TMT reported a substantial cut in the manpower cost of running multi-channel order management as a result.
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