Case study
MR.DIY
A new mobile shopping and loyalty app for one of Malaysia’s largest retail chains, built around social point-sharing and gamification rather than a digital loyalty card.
Snapshot
At a glance
- Client
- MR.DIY
- Industry
- Retail / Home Improvement
- Published
Results
Headline numbers
- 100,000+
- downloads within the first week of launch
- Friends & Family
- group feature driving social, referral-led growth
- Gamification
- mechanics built to increase ongoing member engagement
- Scan & Earn
- at checkout, removing the friction between shopping and earning points
The challenge
MR.DIY is one of Malaysia’s largest retail chains, with a customer base built primarily around in-store shopping. As the brand looked to deepen digital engagement, it needed a mobile experience that would give customers a reason to open the app repeatedly — not just a digital replica of the loyalty card, but something that felt genuinely rewarding and social to use.
The solution
Bridzia designed and built a new mobile shopping and loyalty app for MR.DIY from the ground up. The experience centres on a few core selling points:
Scan & Earn at checkout
members scan their receipt or member QR code in-store to earn points instantly, keeping the earn step frictionless and tied directly to a real purchase
Friends & Family group
members can invite friends and family into a shared group and earn loyalty points together, turning individual members into a referral channel for new sign-ups
Gamification mechanics
spin-the-wheel style play, badges, and challenges layered on top of the core points system, giving members reasons to return to the app between purchases, not just at checkout
Rewards catalogue
points redeemable for vouchers and in-store rewards directly from the app, closing the loop between earning and redeeming in one place
Member dashboard
points balance, tier status, and progress all visible at a glance on the app’s home screen
The results
Within its first week of launch, the MR.DIY app surpassed 100,000 downloads, with the Friends & Family feature contributing meaningfully to organic, referral-driven growth. Making the earn step as simple as a single scan at checkout, paired with a gamification layer on top, has helped shift the app from a simple points tracker into something members actively open and engage with — a key differentiator for a loyalty program built around a primarily in-store retail brand.
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