Case study
MR.DIY
A new mobile shopping and loyalty app for one of Malaysia’s largest retail chains, built around social point-sharing and gamification rather than a digital loyalty card.
Snapshot
At a glance
- Client
- MR.DIY
- Industry
- Retail / Home Improvement
Results
Headline numbers
- 100,000+
- downloads within the first week of launch
- Friends & Family
- group feature driving social, referral-led growth
- Gamification
- mechanics built to increase ongoing member engagement
The challenge
MR.DIY is one of Malaysia’s largest retail chains, with a customer base built primarily around in-store shopping. As the brand looked to deepen digital engagement, it needed a mobile experience that would give customers a reason to open the app repeatedly — not just a digital replica of the loyalty card, but something that felt genuinely rewarding and social to use.
The solution
Bridzia designed and built a new mobile shopping and loyalty app for MR.DIY from the ground up, with two features specifically designed to drive engagement beyond a single transaction:
Friends & Family group
members can invite friends and family into a shared group and earn loyalty points together, turning individual members into a referral channel for new sign-ups
Gamification mechanics
badges, streaks, and challenges layered on top of the core points system, giving members reasons to return to the app between purchases, not just at checkout
The results
Within the first week of launch, the MR.DIY app surpassed 100,000 downloads, with the Friends & Family feature contributing meaningfully to organic, referral-driven growth. The gamification layer has helped shift the app from a simple points tracker into something members actively engage with — a key differentiator for a loyalty program built around a primarily in-store retail brand.
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