Case study
MR.DIY
A new mobile shopping and loyalty app for one of Malaysia’s largest retail chains, built around social point-sharing rather than a digital loyalty card.
Snapshot
At a glance
- Client
- MR.DIY
- Industry
- Retail / Home Improvement
- Published
Results
Headline numbers
- 100,000+
- downloads within the first week of launch
- Friends & Family
- group feature driving social, referral-led growth
- Scan & Earn
- at checkout, removing the friction between shopping and earning points
The challenge
MR.DIY is one of Malaysia’s largest retail chains, with a customer base built primarily around in-store shopping. As the brand looked to deepen digital engagement, it needed a mobile experience that would give customers a reason to open the app repeatedly — not just a digital replica of the loyalty card, but something that felt genuinely rewarding and social to use.
The solution
Bridzia designed and built a new mobile shopping and loyalty app for MR.DIY from the ground up. The experience centres on a few core selling points:
Scan & Earn at checkout
members scan their receipt or member QR code in-store to earn points instantly, keeping the earn step frictionless and tied directly to a real purchase
Friends & Family group
members can invite friends and family into a shared group and earn loyalty points together, turning individual members into a referral channel for new sign-ups
Rewards catalogue
points redeemable for vouchers and in-store rewards directly from the app, closing the loop between earning and redeeming in one place
Member dashboard
points balance, tier status, and progress all visible at a glance on the app’s home screen
The results
Within its first week of launch, the MR.DIY app surpassed 100,000 downloads, with the Friends & Family feature contributing meaningfully to organic, referral-driven growth. Making the earn step as simple as a single scan at checkout has helped shift the app from a simple points tracker into something members actively open and engage with — a key differentiator for a loyalty program built around a primarily in-store retail brand.
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