Case study
Guardian Malaysia
Eight years of continuous partnership building Guardian's Adobe Commerce platform, mobile app, and MyGuardian Rewards loyalty program into one of the leading e-commerce ecosystems in Malaysia.
Snapshot
At a glance
- Client
- Guardian Malaysia
- Industry
- Health, Beauty & Personal Care Retail
- Partnership
- 8+ years
Results
Headline numbers
- 200%
- improvement in site performance
- 10%
- increase in sales
- ~90%
- membership growth in the first 47 days after launch
- 250%+
- membership growth over the following year
The challenge
Guardian is Malaysia’s leading health, beauty, and personal care chain, with a customer base that expects the same convenience and consistency online as they get in-store. As online shopping grew, Guardian needed an e-commerce platform that could handle enterprise-scale traffic and catalogue complexity, a mobile experience that matched how their customers actually shop, and a loyalty program that could scale to millions of members without losing performance or reliability.
The solution
Bridzia has served as Guardian’s Adobe Commerce (Magento) development partner for more than 8 years, continuously rebuilding, optimising, and scaling the platform as the business has grown. That long-term relationship meant we could design an integrated ecosystem rather than a series of disconnected projects:
Adobe Commerce platform
architected and optimised for enterprise-scale traffic, catalogue size, and checkout performance
Integrated mobile shopping app
built to work seamlessly with the Adobe Commerce backend, so stock, pricing, and promotions stay consistent across web and app
MyGuardian Rewards loyalty program
a loyalty CRM layer built directly into both the storefront and the mobile app, giving members a single, consistent rewards experience regardless of where they shop
The results
Guardian’s Adobe Commerce revamp delivered a 200% improvement in site performance alongside a 10% increase in sales. Since launching the integrated loyalty mobile app, MyGuardian Rewards has seen exceptional adoption — membership grew by nearly 90% within just the first 47 days of launch alone, and by more than 250% over the following year, helping establish Guardian’s digital platform as one of the leading e-commerce sites and mobile apps in the country.
In their words
Client feedback
Bridzia has come in handy revamping Guardian E-Commerce Site. Due to their comprehensive knowledge in technology and e-commerce systems, an improved UX has been developed to enable Guardian online shoppers to enjoy a seamless online shopping experience. It is to my pleasure to have Bridzia as part of the team cum agency and to work hand in hand to grow Guardian’s e-commerce business!
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